Sarah Pennycook, DipM


Hi, and thanks for stopping by.

My name is Sarah and I am a UK-based email marketing consultant offering email marketing services to e-commerce businesses around the globe. From email marketing and eCRM strategy and implementation to designing and sending email newsletters, I will use my 14 years of experience in this field to optimise your email marketing channel for success.

Why email marketing?

While email marketing should absolutely form part of a holistic integrated marketing strategy, a lot of businesses in the start up stages do not have the marketing budget to communicate through multiple marketing channels at once. Email marketing is a great place to start because it's low cost, powerful and the correct eCRM strategy will see you through for years. It's absolutely essential for nurturing your existing subscribers and customers, which you have put so much resource into gaining in the first place!

For larger businesses, it is easy to get stuck in a rut - you know you should be able to drive more from this channel but you're not sure where you're going wrong and need san expert to help optimise your eCRM strategy.

Whether your business is small or large, I can help! Let's chat.

How I can help your e-commerce business

Audit your existing email / CRM strategy or create one from scratch, bespoke to your business.

Provide recommendations and implement changes to your automation flows, or create new ones.

Design beautiful and responsive email newsletters, fully customised to match your brand.

Manage your weekly email marketing campaigns and your email marketing calendar.


- 14 years of email marketing experience, predominantly gained from working in e-commerce (luxury fashion)

- Expert in Klaviyo, Mailchimp and Ometria

- Postgrad Diploma in Marketing from the Chartered Institute of Marketing (CIM)

- First class BA (Hons) degree in English Language

- Certificates and courses in many other areas such as SEO, Google AdWords, Google Analytics, Photoshop, Copywriting (IDM) & HTML

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